I was most recently in Corporate Communications at Micron Technology. I manage campaigns that highlight Micron’s key differentiators and how they are delivering on their vision to transform how the world uses information to enrich life for all. Drive day-to-day program aspects and deliverables, partnering with corporate marketing, DEI, Sustainability, and Micron Foundation Gand Social Impact business leads, other stakeholders across the organization, and Micron’s PR agency partners.
Before Micron, I was the Director of Integrated Communications at Albertsons Companies, leading communications for their digital transformation. I worked on joint announcements with over 20 technology 铿乺ms, including Microsoft, IBM, Adobe, Okta, and Takeo铿� Technologies. In addition, I have an established external network of top-tier business media and technology contacts and a track record of earning coverage in outlets like the Wall Street Journal, CNBC, and Reuters.
Before joining Albertsons Cos., I was the president of Lynda Friesz Public Relations, Inc. (LFPR.) I am a dynamic communications leader with proven success executing about 200 communication programs with measurable goals to drive product awareness, improve corporate image, increase market share, and earn local, regional, and national media. I am skilled at developing and managing communication teams.
As the president of LFPR, I managed communication projects by identifying overarching goals, defining strategies and personnel for achieving them, establishing timelines, tracking progress, and evaluating effectiveness. In addition, I oversaw financial management, business development, contract negotiation, and business administration.
Key value offerings:
- Achieved a 79% share of voice in key industry sectors by strategically managing six high-profile national announcements, generating unparalleled media coverage and enhancing brand visibility across major outlets.
- Honored with the Idaho Women of the Year Award by the Idaho Business Review for exceptional leadership, innovation, and significant contributions to both the industry and community.
- Secured top-tier media placements for product innovations such as Instacart's rush grocery delivery and in-store Plated meal kits, generating widespread press coverage that captured the attention of both local and national audiences.
- Boosted market share and drove nationwide recognition for Bull’s Eye Barbecue Sauce with a game-changing rodeo sponsorship strategy, expanding from one test event to 14 cities in the second year.